Build better products

The most powerful self-serve product analytics to help you convert, engage, and retain more users.

Analyze user behavior, better

With out-of-the-box reports, your teams can easily build reports that monitor KPIs and analyze user behavior to help you build better products.

INSIGHTS

Quickly segment and visualize your data

Build visualizations to answer questions like “how do this year’s logins compare to last year’s?” and break it down by week, browser, device, or any other segment, so you know where to dig deeper.

IMPACT ANALYSIS

Measure the success of your launches

See whether your features impact user behavior. Go beyond just adoption numbers and correlations with causal models that account for external factors.

USER PROFILES

Learn about your users

Zoom in on a single user’s profile and activity feed to understand who they are, and where they’re hitting roadblocks in your product.

_ DATA SCIENCE

Know why users behave the way they do

With data science models, predict users’ actions, identify behavioral correlations, and get alerts when key metrics change so you can take action right away.

SIGNAL

Discover what behaviors lead to a particular goal

Surface the user behaviors that correlate with your goals, like a purchase, an upsell, or higher retention, but leave the math to Mixpanel. Run experiments to see what actually leads to your goals, so you know what to recreate or prioritize.

CAUSAL IMPACT ANALYSIS

Measure the success of your launches

Go beyond correlations with advanced causal models. The Impact report uses propensity matching to account for external factors so you know if your feature launches impacted user behavior.

_ TARGETED MESSAGES

Tailor content to influence users

Identify the users you need to nudge through your product. Send them targeted messages or A/B tests based on real-time behaviors to encourage certain actions.

GRANULAR BEHAVIORAL TARGETING

Boost campaign performance by targeting specific user groups

Determine the exact users you’d like to target with a message or an experiment, based on behavioral data, like watching a video, or abandoning a cart, and demographic data, like age or location.

WEB AND MOBILE MESSAGING

Reach and influence users through push, email, SMS, and in-app messages

Easily build highly personalized messages, and test multiple versions to see what works—all in Mixpanel, no code required.

FLEXIBLE DELIVERY OPTIONS

Maximize impact by controlling message prioritization and frequency

Set detailed behavioral triggers, sequences, and rate limits for messages, to ensure that each campaign is relevant, timely, and delivered at the right pace.

_ DATA GOVERNANCE

Keep your data clean

With clean and organized data, every teammate can access data they trust, understand what it means, and know how to build accurate reports with it.

LEXICON DATA DICTIONARY

Help anyone understand what the data means

Categorize, define, and verify events and properties, so everyone in your organization trusts the data, understands what it means, and can easily pull the right data to build accurate reports.

DATA MANAGEMENT

Easily keep projects tidy

Data is naturally messy, but Mixpanel has the tools that make it simple to fix common issues like outdated or duplicate data—no coding or implementation modifications necessary.

IMPLEMENTATION QA

Let Mixpanel validate your data automatically

Map out the events and properties you want to track ahead of time and we’ll QA the data as it comes in, dropping bad data automatically so it doesn’t clutter your projects. Plus, if you accidentally send the same data twice, we’ll deduplicate it for you.

_ USER ANALYTICS INFRASTRUCTURE

Integrate with your stack

Get a scalable platform that easily integrates with your current stack. Our custom database is built for storing and querying data to answer complex behavior questions without SQL.

9 Trillion

Data points a year

SCALE

Send Mixpanel as much data as you’d like

Our customers send us 9 trillion data points a year, with some sending up to 95 billion per month. No matter how many products or users you have, there’s no need to sample your data and lose the ability to drill down to a single event or user.

95%

of queries take less than 2 seconds

REAL-TIME

Analyze your latest data in seconds

Your user data is available to analyze in under a minute, and 95% of queries take less than 2 seconds, so you can answer your most complicated questions in real-time.

99.9%

Ingestion and query uptime

RELIABILITY

Access all your data, whenever you need it

Mixpanel’s historic ingestion and query uptime is 99.9%, so you never have to worry about losing or waiting for data. We even offer additional service level agreements (SLAs) to ensure maximum reliability.