By tracking every interaction, Contentsquare provides us with valuable KPIs: hesitation, friction, engagement. This data is a tremendous source of insight which empowers our teams to fine-tune our segments and prioritise a change in optimisation to roll out.
In 2017 we’ll see an increase in ARR of around £900k just from this one insight, so it’s a huge win for us which we’d have never been able to easily see if it wasn’t for Contentsquare.
By simplifying and improving the form, we achieved 48% more conversions. That's huge!